The website work that continues after launch.

Assign ownership early

Decide who updates products, checks contact details, reviews forms, approves design changes, and manages access. A task can be small and still be missed when everyone assumes someone else owns it.

Keep a short record of the website’s important integrations and account owners. This makes future changes easier to coordinate and reduces the chance that a new feature disrupts an existing workflow.

Review the paths customers use

Regularly walk through the website’s important tasks. Browse products, search the catalog, follow campaign links, review forms, and check the order journey where appropriate. Include mobile devices and the common screen sizes your customers use.

Pay attention after product launches, theme changes, app changes, or new campaigns. A routine review should reflect what has changed rather than mechanically repeating an old checklist.

Keep content connected to the business

Review delivery information, contact details, promotions, team pages, product descriptions, and policy links. The website can become inaccurate even when nothing is technically broken.

Remove or update expired content carefully. When a page or URL changes, consider the links pointing to it and plan a relevant replacement where one exists. Keep a record of the decision for future maintenance.

Plan changes and recovery

Before changing important functionality, understand how the platform handles backups, version history, staging, and rollback. Confirm the responsibilities of your hosting and development providers instead of assuming a feature is included.

Test changes in an appropriate environment and review the result before declaring completion. A calm, documented maintenance process is easier to sustain than waiting for customers to report a visible problem.