Mobile Conversion Rate
As a premier destination for Pakistan’s top designer labels and luxury wedding wear, Umar Fabrics needed a digital storefront that matched the elegance of their physical location in Bahria Town. Adnex Solutions completely redesigned their Shopify store, creating a seamless, mobile-first experience that allows customers to browse hundreds of premium collections with ease.
About Umar Fabrics
Umar Fabrics is a leading name in luxury ladies’ fashion, offering a curated selection of Pakistan’s most prestigious designer brands, including Maria B, Elan, and Crimson. Specializing in exquisite bridal wear, unstitched fabrics, and festive ensembles, the brand is dedicated to providing fashion-forward women with a sophisticated shopping experience that blends tradition with modern luxury.
The challenge
A catalog in need of clarity. With a massive inventory featuring dozens of different designer brands and complex product types (Bridal, Mehndi, Unstitched), the previous website struggled to present products effectively. The layout was cluttered, making it difficult for customers to find specific collections or appreciate the intricate details of the embroidery.
Designing for the mobile shopper. The majority of fashion shopping happens on mobile, but the old site was slow and unresponsive. The challenge was to build a lightning-fast, visually stunning Shopify store that organized the vast catalog into intuitive categories while maintaining a premium, high-end aesthetic.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Adnex Solutions for a complete site overhaul, Umar Fabrics has transformed into a high-converting digital boutique. By streamlining the navigation and upgrading the visual interface, we drastically improved how users interact with the site. The outcomes of our partnership include:
Increase in mobile engagement
Uplift in average order value
Improvement in site speed
Bespoke E-commerce Design Solutions
As part of our partnership, Umar Fabrics worked closely with our development team to modernize their digital presence. Our goal was to build a platform that could handle a massive inventory of designer wear while remaining fast and easy to navigate on mobile devices. We focused on creating a sophisticated visual hierarchy that highlights the intricate details of their premium collections.As part of our partnership, Umar Fabrics worked closely with our development team to modernize their digital presence. Our goal was to build a platform that could handle a massive inventory of designer wear while remaining fast and easy to navigate on mobile devices. We focused on creating a sophisticated visual hierarchy that highlights the intricate details of their premium collections.
“Adnex Solutions gave our business the digital facelift it desperately needed. They turned our website into a true reflection of our brand—elegant, organized, and professional. Our customers constantly compliment the new look, and we’ve noticed a significant drop in abandoned carts since the redesign.”
- Custom Shopify Theme Development
- Mobile UX/UI Optimization
- Multi-Brand Catalog Organization
- Visual Identity & Branding
+60 %
User Retention Rate
3x
Faster Product Search
25 %
Increase in Checkout Completion
